WordPress (WB) was first introduced in 2003 as a simple blogging platform attracting mostly amateur and novice bloggers. Since then, it has progressively evolved into a top of the line CMS and became the most popular content management system. According to the latest estimates, WP powers around 60 million websites, which means that one in every six website is WP website.
The success of WP lies chiefly in its core principles: it’s free, built on light and fast code, and it’s an open-source platform. With this in mind, it doesn’t come as a surprise that WP has been steadily and continuously attracting users since its launch. And owing to those core principles, regardless of how sophisticated, versatile and enormous WP has become, it still manages to attract both amateur bloggers and web design professionals.
So, what are those qualities/features that render WP most popular content management system, or even superior, over other CMS’s?
There are many risks to using an open-source CMS. However, WP has managed to exploit only the best qualities of open-source software. The source code is available to anyone to tweak, modify, or study it. Also, open-source, in general, is usually more frequently updated, easier to customize and is more cost-effective. Another important, but often overlooked, fact is that due to its open-source nature, no private company can interfere with your WP content at will. This gives you certain ownership over your website.
One of the signature features of WP is the ability to customize your website. Considering that the entire framework is built on a light source code, it’s easy to instantly and radically change your entire website with just a couple of clicks. There are no more limitations to built-in themes exclusively. Creating customized post type with specific fields enables users to construct pages with an entirely different feel and look. If you should, however, choose to use one of many existing templates available, it will take some simple and easy adjustments to create a post type that best suits your needs.
Once you’ve settled on the specific page layout, it’s the back-end management where the really business starts and where WP really comes to shine. WordPress Dashboard is your main tool to manage all behind-the-scene aspects of your website. Much like the rest of WP platform, WP Dashboard is user-friendly, easy to navigate and it’s pretty intuitive. Any changes or manipulation over your content are continuously logged and it’s easy to return to previous versions. There are also different levels of accessibility and various admin privileges controlling who can edit what content.
It’s not really necessary to be a professional web designer or software-savvy to exploit the full potential of WP. WordPress comes with thousands of templates (themes) and that number is increasing daily. Most of them have simple control panels and it takes just a few clicks to create the look that you want.
One of the advantages of WP light framework is that it is highly flexible and it can be extended using plugins. As we’ve mentioned about themes, there is a huge number of free and 3rd party plugins. These plugins will not only enhance the functionality of your website, but they can also add a whole new aspect to it. For instance, adding a WordPress event ticketing plugin you will add a commercial portion to your website, and you’ll be able to easily handle the financial aspect of the event you’re hosting.
These themes, plugins and add-ons are one of the most important features of WP, since they are the main reason why WP can be used to create virtually any kind website. It’s no wonder then why there are so many themes and plugins available, and why WP community is so big. Generally, main contributors to plugins and themes repositories are professionals and companies, but there’s also a significant number of WP enthusiast and amateurs who are creating new plugins.
WP Is SEO Approved
There are other CMSs, such as Drupal, Joomla, etc., who share some of the WP features. However, one WP characteristic that sets it apart from other CMSs is the ability to easily handle all your SEO needs. From Permalinks, to title tags and headings, WP can help deal with any aspect of SEO, even if you’re not an SEO expert. We should also mention that there are some pretty incredible SEO plugins to enhance the ranking of your website or blog. For all these reasons, WP reigns supreme in SEO community.