Thursday, 15 June 2017

7 Effective Tips to Rank High in Google Search Results

Every business wants to rank on the first page of Google but have you ever wondered how Google rank web pages on its search index? Google, the undisputed king of the search engine uses more than 200+ ranking factors to rank pages and a sophisticated algorithm that changing frequently. This makes it even more difficult for SEO agencies and SEO professionals to get their website on the top of Google search results.

Tips to Rank High in Google Search Results
Tips to Rank High in Google Search Results
To make their lives easy, we have created a list of tried and tested tips to rank high in Google search results.

7 Effective Tips to Rank High in Google Search Results

1. Reduce Page Load Times

No one likes to wait, right. So, how could expect your website visitors to wait for your web page to load? Users are looking for instant response and when they do not get it, they will abandon your website immediately, which will increase the bounce rate of your website. Both, slower page load times and high bounce rate can push your website down the Google search engine rankings. With more users accessing the web through mobile devices, your website load times on mobile devices will have a bigger impact on your search engine rankings.

2. Have a Mobile Friendly Website

Google has been warning and now penalizing websites that are not mobile friendly or responsive. With the launch of dedicated search engine index for mobile devices and accelerated mobile pages, Google is pushing its weight behind mobile friendly websites. For business, this means that a mobile friendly version of your website is not an option anymore but has become the need of the day. Ensuring that your website loads properly on wide range of mobile devices is critical for success in today’s mobile dominated world.

3. Publish High Quality Content

Content is the emotional and informational bridge between commerce and consumer. — Jay Baer

There is no second opinion about the argument that you need quality content to drive traffic to your website. If your website contains high quality content, especially the home page, the chances of your website being ranked higher increases substantially. Make sure that the content is relevant for the audience and solve their problems. Do not divert from the topic and clearly describe what your business do and the products and services it offers to customers. Avoid creating pages with little or no original content and stay away from shoddy tactics like cloaking, link redirects, hidden links, scrapped or auto generated content to rank higher on Google search pages.

4. Go Local

For the last couple of years, we have seen the focus shift more towards local searches. According to Google’s Inside AdWords, 33% of all mobile searches include a location and with more people browsing the web through mobile device, that accounts for a big chunk of users. Consider Google My Business page to feature in local search results to grab the attention of local visitors. Even if you have a business that has branches in different parts of the world, the customers might be searching you are your local branches. If you have got your business listed on local listing websites as well as Google My business, there are chances that your business will pop up in front of the users.

5. Avoid Pop Ups

Did you know that Google has started to penalize websites with annoying pop-ups in 2017? If you have a lot of pop ups on your mobile website, then it is important that you remove them before Google penalize your mobile website. The crackdown will also encompass desktop version of your website in the future. Keep pop ups to a bare minimum or eliminate them from your website as these annoying pop ups cannot only hinder the user experience but can also push you down the search rankings.

6. Get Authoritative and Relevant Backlinks

Are you surprised to see backlinks so down on our list? If so, then I do not blame you because we all considered backlinks as the most important ranking factor. Getting backlinks has always been the preferred choice for getting your website rank higher on search engines. Times have changed and Google algorithm has become more intelligent lately so the focus on backlinks have reduced in last few years. Links from authoritative websites can still make a big difference and you should look for them and relevant backlinks to rank higher on search results.

7. Social Signals

Numerous studies have established a strong connection between social signals and search engine rankings. Social signals play an important role in bringing more traffic to your website, increasing domain authority and increase brand recognition. Take advantage of different social media platforms to engage with your audience and help your content go viral. This would also reflect positively on your search engine rankings.

Conclusion

Ranking higher on search engine might not seem difficult to the readers after reading this article but you will have to execute all these tips to perfection in order to reach the top of Google’s search results. Get rid of annoying pop-ups and slow load times to improve the user experience and search engine rankings. Focus on local search and produce high quality content that can attract visitors to your website. If you know about any other tips to rank high in Google search results that can help your website rank on the top spot on Google’s search results, then share it with us in comments section below.

Irfan Ahmed Khan is a brand strategist, digital marketing expert and blogger. He has served many brands with his digital expertise. Currently, he's associated with UI Responsive.

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